What is SEO Copywriting?

SEO copywriting is the process of creating content mainly focused on keywords that will help the site to rank higher in search engine results. It is done to create a content that has the higher number of hits in search results while also maintaining quality so that the user can get what they are looking for.

A SEO focused content will consists of many keywords, various links and algorithms so that they can rank higher in the results and also seem convincing at the same time.

This helps us to create quality content that will generate high traffic. If we follow the fundamentals correctly, we will create content that is always high on search ranks which will ultimately lead to more brand exposure and visibility.

Google is the number one search engine in the world. According to web statistics tracker Statista, around 80% of the world population use Google for searching anything on the internet. Other search engines don’t really come close to Google and SEO experts use every bit of information they can use to find keywords and algorithms to make the perfect copy.

Tools like Google Analytics, Ubersuggest, Search Console etc. help us to generate maximum information so we can backtrack the traffic as well as improve visibility and reach of the company or content.

We cannot create good SEO friendly content without including common keywords. They help to increase visibility. But we also cannot write an article full of keywords and phrases that make no sense to the user who eventually reads it.

We need to find the perfect balance between those two to create quality content that ranks high.

To write an SEO-friendly copy, we can follow the following steps to achieve maximum output:

1. Understanding the keyword and its intent: It is very important that we do thorough research on our content as well as our target audience so that we know our intentions before writing a copy. It can be much easier to write a copy when we know what we want to tell.

   

2. Understanding the target audience:Before writing our copy, we must understand our audience and what they hope to achieve after reading it. Users want to know as much as possible in as little time as they can or more depending on the product. If a user wants to buy a guitar, he/she won’t read a full description about how guitars were made, what the strings are called etc. no matter how well they are presented. We simply grab their attention by using keywords to write a copy that is common enough to show up in the results but also has enough information to make it unique and grab the user’s attention.
3. Proper Headline:A headline is as important as the content. A good headline can grab the user’s attention immediately and help to increase traffic. Using keywords in headlines can be effective as well.
4. Creating a structure:We can also create quality content by using a fixed structure to deploy information with the right amount of keywords and intent in the right place so that we can grab the user’s attention as quickly as possible while also engaging them to continue reading. A catchy headline with a good descriptive introduction and complete body will bring lots of views.
5. Proper Meta Content:Meta content is a short descriptive information of the content that is visible on search results that show up. It can be very useful if the meta content is well written and grabs enough attention for users to visit your site.
6. Making it more user-friendly:A well written blog or any content is only as good if it is easily readable. No one wants to waste time reading long paragraphs with technical words that just confuse the user more. We need to make it as readable as possible by keeping sentences short, using lists, using white space etc.

These are some of the most common practices to create the best possible SEO-friendly copy. By following the most basic of Google algorithms as well as SEO protocols, we can ensure that our product is being presented in the best possible way.

It is also good practice to maintain records and repots on Google analytics to see any improvement. It helps to improve our content and reach out to our audience even better.

In today’s market, most searches are done through phones so we must always ensure our product is mobile-friendly and compatible with other devices as well.

 If the site has problem loading properly on a phone or is unreadable, the user will most likely skip it entirely. It is important to move with the market trend and always look to improve SEO strategies to create the best content possible that is usable on all platforms.

A report on Search Engine Land suggests that Google handles an estimated 2 trillion searches from throughout the world every year. This is the biggest market the world has ever produced and its only growing so SEO will play a vital role in the coming future of digital marketing.